Al Jazeera No.5 global brand in 2004

So much for Hasbara:
In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot, but the surprise to many will be Al Jazeera's entry into the top five.
1. Apple
2. Google
3. Ikea
4. Starbucks
5. Al Jazeera
The rest of the survey: via Yahoo! News.
OK, the survey included British academics. So the inclusion of the Al Jazeera is to be expected.